Are social media ads for food businesses worth it?

The answer is a resounding yes. In a recent survey, 69% of all grocery purchases were digitally influenced. Moreover, mobile websites are now the top purchasing channel for retail, restaurant, and wellness brands. As we journey ever deeper into the digital age, social media advertising is–and will increasingly become–a make or break component of business success.

Not only are more people discovering new businesses and products online, but nearly three-quarters of consumers now expect more personalized experiences. Social media blends discovery with personalized content while enabling effortless shopping directly from their feeds.

Grocery e-commerce sales have quadrupled since 2018, and most consumers now prefer to buy standardized and CPG products online. Social media ads offer an opportunity to bring your products to people where they are and showcase them to new audiences, all while giving them a personal, entertaining experience that builds your brand, commands authority, and helps people fall in love with what you have to offer.